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First Look At ‘Super Bowl Babies’ Commercial

02/01/2016 at 2:07 | ESPN

When leagues advertise in their own championship game broadcast, they rarely do anything memorable. That will change with Super Bowl 50 and the NFL’s 60-second “Super Bowl Babies” spot.

The ad, which will air at the end of the third quarter, is an extension of the league’s “Football Is Family” campaign.

“We wanted to do something that stuck with the theme that also captured the excitement of the game,” NFL chief marketing officer Dawn Hudson said. “Since it was Super Bowl 50, we also charged our ad firm (Grey New York) to help us look back a little bit while having an optimistic look forward to the future.”

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