Joe Raedle/Getty Images

Target's Dropping Mossimo and Merona Lines:

It's a massive makeover at Target in their style/clothing and home departments.

As I sit here in my Mossimo top, I'm reading on Today.com that Target "will overhaul half its apparel and accessories and more than a third of its home offerings in the next two years..."

Peter Kramer/Getty Images

 

Why? to boost declining sales (thanks, Amazon.com!) and to increase profits.

So what's happening?  We budget-friendly one-stop-shoppers will still find designer collaborations, but we won'd be able to buy Merona (in any department) or Mossimo (in the men's department only), but you will be able to shop "more than 12 new Target-exclusive brands for apparel and decor."

 

Alex Wong/Getty Images

 

Examples?

  • Just in time for school shopping in September, a line called 'A New Day' will debut with "a versatile range of prints, patterns and contemporary silhouettes for women — made for mixing-and-matching.."

 

  • Also coming in September, a new line for men: "...Goodfellow & Co., a line of guys shoes, accessories and clothing that promises quality, fit and contemporary styling."

 

  • For the home, in September, "Project 62, a collection of chic, modern home goods, is set to hit Target stores" and web site.