What Does “Dilly Dilly” Mean?
You’ve heard it, seen it, and maybe even said it yourself…”Dilly Dilly!” Bud Light’s ad campaign has swept the nation with its Game of Thrones imagery and enigmatic catchphrase.
It’s a good bet that we’ll hear “Dilly Dilly” a lot more during this Sunday’s Super Bowl broadcast, and those commercials don’t come cheap. With that kind of an investment, “Dilly Dilly” must mean something very important, right? For that answer, we should hear from the man responsible for the phenomenon, Miguel Patricio, Chief Marketing Officer for Anheuser-Busch InBev:
There you have it. “Dilly Dilly” is just silly silly. It’s no more profound than “Wazzup,” which also came from Anheuser-Busch. They sure have a way with words, don’t they?
Phil Harris is 50% of "Phil & Mel in the Afternoon" on K104.7. He has been with the station since 2013 and on the air in Charlotte since 2000. Before coming to the Queen City, Phil worked for radio stations in Pittsburgh, Austin, and Seattle. In addition to the weekly "Throwback Threesome" music video feature, Phil writes about things that matter to Charlotte sports fans and pet owners. He happens to be both.
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