As with all other holidays, the Valentine's Day sales push starts earlier every year. I saw hearts and cupids in stores on December 26th. There's no point in fighting it. Besides, it just means more opportunities to by special holiday candy. Hershey's has definitely raised their Valentine's Day game this year with another new flavor.
Hot on the heels of Hershey's introduction of Hot Cocoa Kisses for Christmas, the candymaker has rolled out Lava Cake Kisses for Valentine's Day. Hershey's describes them this way: "a smooth melted cocoa center surrounded by a decadent dark chocolate plume, each bite tastes like this season’s most popular dessert." Or, as it says on the bag, "dark chocolate with a gooey chocolate center." Yes, please.
Each Hershey's Lava Cake Kiss is wrapped in brown foil with pink hearts. Get them while you can!