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Robert De Niro Starring In 'GoodBagels'

Picture this: Robert De Niro channels his 'Jimmy Conway' character from Goodfellas in an ad for a bread company. Sound crazy? It just might be the best TV commercial you see this year.

The bread company is Warburtons, a British baking firm founded in 1876. The product is their new line of bagels. And Robert De Niro's commercial? Fuhgeddaboudit!

Memo to Warburtons: Retain Mr. De Niro for a follow-up to GoodBagels. Call it Cape Schmear.