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Jack Daniel

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(Photo by Kevin Winter/Getty Images)

When we think about quality in film, whether it’s acting or directing, Clint Eastwood is synonymous with quality. Films like “Unforgiven”, “Gran Torino”, “Million Dollar Baby” and “The Bridges of Madison Country” just to name a few. Imagine everyone’s surprise when his latest, “Richard Jewel” (based on the real-life Olympic bombing in Atlanta) opened to a 5 million nationwide box office. It’s Eastwood’s biggest bomb since the early 80’s and “Bronco Billy”.

I personally haven’t seen the movie but when I do, I expect it will be of the same quality as his other movies. I wonder if someone made the wrong call to release it at Christmas up against true mass appeal kid fair and powerhouse movies like the Jumanji sequel. It’s hard for a true story period piece to match the Christmas Box Office frenzy no matter how great a film it is. My prediction that if it can stay around long enough in theaters, it will gain its traction. If not, I expect it to do well on PPV and digital rental/sales once we get into 2020.

In today’s world, movies can flop at the box office and still do substantial business via all the platforms available to us in this tech age we live in. Eastwood’s long line of quality movies speaks volumes.

Richard Jewell - Official Trailer - Warner Bros. UK

The world will know his name and the truth. #RichardJewell - in cinemas January. Directed by Clint Eastwood and based on true events, "Richard Jewell" is a story of what happens when what is reported as fact obscures the truth. "There is a bomb in Centennial Park. You have thirty minutes."