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Phil & Mel In The Morning

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Recovering smokers have the nicotine patch. Recovering carnivores now have a meat patch.

A lot pf people who have switched to a plant-based diet admit that they still crave the taste of meat. If you feel like you’re close to giving up on your New Year’s resolution to eat healthier, hang in there because relief could be on the way.

Irish vegetarian frozen food brand Strong Roots teamed up with Charles Spence, an Oxford University psychology professor, to develop a Meat Patch, but it doesn’t work in quite the same way as a NicoDerm patch. The Meat Patch is more like a scratch and sniff sticker. When you run your fingernail over the patch, it releases the scent of bacon.

Spence explained how the patch works: “Our sense of smell is strongly connected to our ability to taste. Therefore, experiencing food-related cues, such as smelling a bacon aroma, can lead us to imagine the act of eating that food.” Essentially, you’re trying to trick yourself. Not everyone is convinced it will work.

Strong Roots still has the Meat Patch in a trial phase. No word on when it might be available to the public. But do you think it really works, or is this just a gimmick designed to sell more plant-based foods?