In January of 2019 I wrote about cassettes making a comeback. It looks like the trend is legit, at least overseas.
British publication New Music Express reports that cassette tape sales in the U.K. have risen over 103% in the first half of 2020, compared to the first six months of 2019. More than 65,000 cassettes were sold in the first half of 2020. It’s being projected that over 100,000 cassettes will be sold in Britain this year. That hasn’t happened since 2013.
Surprisingly, it doesn’t appear to be older folks who are driving this resurgence of analog music. The top-selling cassettes of 2020 are coming from performers who primarily appeal to young adults. Pop artists such as Lady Gaga, Selena Gomez, Dua Lipa, and 5 Seconds of Summer are finding the most success with cassette sales.
Do you even have a cassette deck at home or in your car?