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Melany Myers

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Photo by Kevork Djansezian/Getty Images

Millions of American parents are trying to find a balance between work and home right now. Many parents are working from home and many kids will be using virtual platforms for school this year. That means kids will be eating more meals at home so parents will be looking for quick options. Enter Kraft.

 Kraft Heinz, the company behind the iconic blue and yellow box of macaroni and cheese, is promoting mac & cheese for breakfast. Last week the brand announced the results of a survey it conducted of 1000 parents, 56% of whom fed their children Kraft Mac & Cheese more often for breakfast during COVID 19 state lockdowns than in previous months. It IS the go-to food of picky eaters.

Naturally Kraft took the opportunity to rebrand its macaroni and cheese and replace the “dinner” label on its Mac & Cheese Original boxes with “breakfast.” According to a company spokesperson, the limited-edition boxes will be sold at select grocery stores in 2021, though she was unable to specify which or for how long.

I can think of worst things for breakfast than mac & cheese. And it is a relatively quick meal. Kraft-Heinz suggested pairing mac and cheese with acceptable breakfast toppings like crumbled sausage, bacon or eggs. Add some fruit on the side, and it sounds like a yummy way to start the day.

Right now so many families are just trying to adjust to the new way of working and learning, that a “sure-thing” breakfast food is the way to go. Besides, mac & cheese is tasty at anytime.  I say do what makes your life easier!

There is also a Cheetos Mac ‘N Cheese line that was announced last week.  All the details can be found here.