Anyone working the food service can tell you what a tough year 2020 has been. Even food trucks, which are better equipped to serve socially-distanced customers than brick-mortar-restaurants, are struggling.
Elias Aviles has operated his Taqueria El Torito food truck in Humble, TX, just outside of Houston, for the past six years. CNN reports that when Elias’ 21-year-old daughter, Giselle, found out her father’s taco truck only sold $6 worth of food one day, she took to Twitter asking people to help:
Hey Twitter!! I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today. If you could retweet, I would appreciate you so much!! ????
Humble, TX 77346
It worked! The next day, Giselle had received about 2,000 retweets. When her father showed up at his food truck the following day, he had a line of customers waiting for him. They were so busy that day that they had to close twice – once to restock and again when they completely sold out.
Giselle estimates more than 100 customers came to eat that day and the next day was busy as well. She says she appreciates the support and now has an Instagram account to help more people find the taco truck. By the way, Elias also makes tortas, a.k.a. big sandwiches, and they look goooood…