Favorite Halloween Candy Based On Your Generation
The folks at Shaw Academy, an online education platform, got into the trick-or-treat spirit early this year and were curious about America’s candy preferences. They asked 1,000 Americans of different…

Taylor Hill/Getty Images
Taylor Hill/Getty ImagesThe folks at Shaw Academy, an online education platform, got into the trick-or-treat spirit early this year and were curious about America's candy preferences. They asked 1,000 Americans of different age groups which sweet treat they most looked forward to eating on Halloween. The results were surprisingly consistent across the generations.
The top three choices were exactly the same for Generation X, Millennials, and Generation Z: Reese's Peanut Butter Cups, Snickers, and Kit Kat. Baby Boomers weren't much different, though. They had Snickers at #1 and Reese's Peanut Butter Cups at #2. But they also had Caramel Apples in their top five. And what's the deal with Millennials liking Candy Corn? You can see the rest of the results below:
Generation Z
- Reese’s Peanut Butter Cups
- Snickers
- Kit Kat
- Twix
- Hershey’s Bars
Millennials
- Reese’s Peanut Butter Cups
- Snickers
- Kit Kat
- Candy Corn
- Twix
Generation X
- Reese’s Peanut Butter Cups
- Snickers
- Kit Kat
- Milky Way
- Almond Joy
Baby Boomers
- Snickers
- Reese’s Peanut Butter Cups
- Milky Way
- Caramel Apples
- Tootsie Rolls





