Chipotle Launches Apparel Line With ‘Chipotle Is My Life’ Kid

You may have to dig deep in your memory bank for this. Think back to 2014 when Vine was still a thing. Do you remember the boy who said “OMG…

Phil Harris

Updated Feb 20, 2021 12:58 PM EST

Scott Olson/Getty Images

Scott Olson/Getty Images

You may have to dig deep in your memory bank for this. Think back to 2014 when Vine was still a thing. Do you remember the boy who said "OMG I love Chipotle. Chipotle is my life?" Here's a refresher:

That young kid, Roy Murray, is now 12-years-old and, apparently, his fifteen minutes of fame aren't over yet. QSR Magazine reports that Chipotle is teaming up with the Chipotle is My Life kid to put out a limited edition clothing line.

Chipotle fans can choose from a short-sleeve or long-sleeve shirt design, both featuring Roy's famous quote. The quirky shirts are being sold as part of the Chipotle Goods collection. Profits from the line will go towards organizations that make fashion or farming more sustainable.

Chipotle Chipotle is my life Clothing Roy Murray shirts

Phil HarrisEditor

Phil Harris is 50% of "Phil & Mel in the Afternoon" on K104.7. He has been with the station since 2013 and on the air in Charlotte since 2000. Before coming to the Queen City, Phil worked for radio stations in Pittsburgh, Austin, and Seattle. In addition to the weekly "Throwback Threesome" music video feature, Phil writes about things that matter to Charlotte sports fans and pet owners. He happens to be both.