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‘The Betty White Challenge’ Is Set For January 17th

As Betty White’s millions of fans continue to mourn her passing at the age of 99, a new social media challenge has emerged. Thankfully, this one does not involve Tide…

Betty White and parrot

Actress Betty White attends the Greater Los Angeles Zoo Association’s (GLAZA) 44th Annual Beastly Ball at Los Angeles Zoo on June 14, 2014 in Los Angeles, California. (Photo by Angela Weiss/Getty Images)

Angela Weiss/Getty Images

As Betty White's millions of fans continue to mourn her passing at the age of 99, a new social media challenge has emerged. Thankfully, this one does not involve Tide pods or milk crates. It's a way to support a cause that was near and dear to Betty's heart: animals.

For many years, Betty White devoted her time and resources to helping animals and even wrote two books about it. According to CNET, "The Betty White Challenge" invites fans of the late actress to "make her 100th birthday the movement she deserves." All you have to do is pick a local animal shelter and donate $5 on January 17th, Betty's birthday. Easy enough.

A Wisconsin brewery is taking on the challenge in its own way. ABC Chicago reports the Commerce Street Brewery in Mineral Point, where Betty's third husband Allen Ludden grew up and is buried, has had 'Blonde Betty' on tap for years. It was a tradition for customers to buy the late actress a beer so that if she ever visited, there would be free drinks waiting for her. The brewery is letting customers keep up the tradition through January and will donate the proceeds to an animal charity.

Phil Harris is 50% of "Phil & Mel in the Afternoon" on K104.7. He has been with the station since 2013 and on the air in Charlotte since 2000. Before coming to the Queen City, Phil worked for radio stations in Pittsburgh, Austin, and Seattle. In addition to the weekly "Throwback Threesome" music video feature, Phil writes about things that matter to Charlotte sports fans and pet owners. He happens to be both.