Sammy Hagar Releasing ‘Cocktail Hits’ Mixology Book

Author Erica Banas // Rock Music Reporter

March 16th, 2022 3:04 PM

Sammy Hagar has launched a number of different spirit brands over the years that it was only a matter of time the Red Rocker released his own book of his favorite cocktails.

Due out March 29 is Sammy Hagar’s Cocktail Hits: 85 Personal Favorites from the Red Rocker. The book highlights a wide variety of cocktails and also offers up some bartending and cocktail tips.

Some of the cocktails featured in the book include the Coconut Mojito, Maui Mama, Tiki Swizzle, Blanco Gimlet, Coco Loco, Coronarita, Santo Oaxaca, Santa Paloma, Brazilian Kiss, Vojito, Strawberry Surf, and Black & Blue Lemonade, and more!

Sammy Hagar’s Cocktail Hits is currently available for pre-order at SimonAndSchuster.com.

7 Cocktails/Liquor Brands Associated with Rock Stars

• Sammy Hagar – Cabo Wabo Tequila

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  Hagar arguably started the very popular trend of rock stars with their own liquor brands. Even though the Red Rocker has launched a number of different spirit labels, Cabo Wabo Tequila was his first, and it made him a very rich man. Hagar has since sold all of his stake in the brand, but when he first sold 80 percent of Cabo Wabo to Gruppo Campari in 2007, he earned $80 million.

• “Dimebag” Darrell Abbott – Black Tooth Grin

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  Dimebag's signature drink featured two shots of Seagram's 7, two shots of Crown Royal and a splash of Coca-Cola. Basically, it'll get you to where you need to go and then some.

• Lemmy Kilmister – Jack and Coke

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  How synonymous was Lemmy with the iconic Jack and Coke cocktail? Shortly after the Motorhead frontman died, an online petition went viral trying to get the drink renamed to "The Lemmy."
• The Rolling Stones – Tequila Sunrise

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  The orange juice/Jose Cuervo/grenadine cocktail was introduced to Mick Jagger during a private party hosted by famed promoter Bill Graham. After that, it became the "unofficial cocktail" of the Stones' 1972 tour in support of 'Exile on Main Street,' and the rest is history.

• Janis Joplin – Southern Comfort

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  Janis Joplin was so public with her love of Southern Comfort that it caused an increase in sales, which resulted in the company sending her a lynx fur coat as a "thank you."

• Freddie Mercury – Stolichnaya Vodka/Cristal

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  Mercury's two drinks of choice, Stoli and Cristal, are just another part of his legend. Queen launched the limited edition Killer Queen Vodka in 2014. In the announcement of Killer Queen, Brian May said, "Freddie loved vodka and used to carry a dry ice cooler full of vodka with him on tour." As for the Cristal, that was Mercury's favorite champagne and would stock his fridge with dozens of bottles of it for parties.
• Zakk Wylde/Black Label Society – Johnnie Walker Black Label

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  An obvious association, especially regarding Black Label Society's debut album 'Sonic Brew,' which featured the design of Johnnie Walker's Black Label Whisky label and bottle. Wylde, however, didn't get permission to use the Johnnie Walker imagery and was served with a cease and desist.

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Author Erica Banas // Rock Music Reporter

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