I don’t know about you but most of the so-called influencers I follow, I followed because of their authentic content. However, these days being an “influencer” is a full-time job. And one that pays significantly better than many 9-5’s. But how do these individuals make money off of social media? A lot of that influencers paycheck is through sponsored content. I know TikTok has the creator fund but other social media platforms don’t pay people for using them. As a result, much or all of their income is ad-based. And I get it, if it’s authentic, seems like something that the individual would normally use, and is done tastefully. But the biggest thing is if it comes off “spammy”. Recently, one person who I love actually posted a photo with a product photoshopped into it. There is nothing more inauthentic than that IMO.
In fact, I won’t mention names, but I’ve even unfollowed some people because it seems like a constant ad and nothing about their actual life or the reason I followed them originally. Not every major celebrity who has thousands or millions of followers is using their page to post ads. Actually, it seems that the majority of social media influencers who do are people whose status is solely based on their social media presence. But what percentage of posts is ideal for ads? And who posts the most ads? Well, Best SEO Companies decided to find out. After analyzing the social media of the most popular influencers these are the results.