New App Lets You Buy Ingredients Off Recipe Videos
I love to cook and I’m constantly saving recipes on Pinterest and on social media. On my phone right now, I have two screen shots of a recipe I saw on Instagram. One’s the ingredients and one’s the cooking directions. Before grocery shopping, I’m one of those people that makes a list. Just going in without a plan is trouble for me, so usually I’ll plan the recipes I want to make for the week and buy just those foods and some fruit and snacks. There’s now a new app that will make shopping for certain ingredients so easy!
According to FoodBeast, there’s a new app called flavrs. It’s the first shoppable-video platform for folks who love to cook. The app allows users to purchase ingredients through a custom integration with Instacart. This makes it easy to cook recipes from food videos.
The goal of flavrs is to inspire consumers to “Watch, Shop, and Eat” with offerings like a digital cookbook, meal planning and grocery shopping tools. It sounds perfect if you’re like me and like to be organized. Currently, the beta version of the platform is available in the App Store. If you’d like to become a flavrs content creator, you can sign up at flavrs.com/creators.
Making it easy to replicate recipes from food content videos. https://t.co/NHduY1SMHq
— foodbeast (@foodbeast) October 12, 2022
