The Classic Slurpee Is Getting A Cool Makeover At 7-Eleven This Summer
It has been cooling off overheated Americans since 1966. Who doesn’t love a Slurpee? Like most people, I tried my first one when I still a kid. I don’t think I’ll ever outgrow it. I can’t say that about all the things I loved when I was young.
A lot has changed in the 57 years since 7-Eleven introduced the iconic brain-freezing treat. More changes are coming to the Slurpee itself. According to Ad Week, the country’s most-widespread convenience store is revealing a rebranded Slurpee.
It’s still basically the same frozen slushy soda but with with a whole new look and vibe in the form of an updated Slurpee logo on the cups and a hip ad campaign called “Anything Flows.” USA Today reports this will be the seventh Slurpee cup redesign since 1966. Don’t worry, you’ll still be able to get your favorite flavors. I’ve always been partial to Pina Colada with a Cherry topper.
Did you know the Slurpee was invented out of the need to keep an ice cream shop in business? Omar Knedlik got into the ice cream business after serving in World War II. Knedlik owned a Dairy Queen in Coffeyville, Kansas and it was there that he first put glass bottles of Coca-Cola in the freezer in lieu of a working soda fountain.
Knedlik’s slushy Cokes caught on and he started making them with an ICEE machine of his own invention. 7-Eleven purchased 100 of those machines in 1965, signed a licensing deal with ICEE, and began selling the Slurpee the following year. The rest is refreshing history.
One thing that isn’t changing is that 7-Eleven will still be hosting National Free Slurpee Day on July 11 (7/11, get it?), just as they have been for over 20 years. Simply visit one of the convenience stores on that day and you’ll be able to get a free 12 oz. Slurpee in any flavor available at that location.
🥤 @7eleven has rebranded the Slurpee. A restyled logo and cup—plus some very punched-up colors—are part of the famous drink's makeover. https://t.co/Z5v9BS7kos
— ADWEEK (@Adweek) June 12, 2023