Threads Rollout Hashtags Worldwide Without the Hash Symbol

The social network Threads underwent a significant update this week, introducing tags (without the hash symbol) to the platform. This update allows users to associate a single topic with each post, effectively preventing tag spam.

After successfully testing the tag feature in Australia last month, Meta has initiated the global rollout of tags, according to a report by TechCrunch. Unlike hashtags, users now have the flexibility to use phrases containing spaces and special characters. Clicking on a tag within a post opens a search view featuring all posts associated with that specific tag.

For users seeking posts with a particular tag, a simple search by typing the tag into the search bar works. However, it is worth noting that some posts may not utilize tags with the specified phrase. In such cases, users can manually add hashtags to their posts in the composer.

Instagram head Adam Mosseri expressed the company's optimism that this new design will help mitigate engagement hacking. Despite the absence of a trending section in the Threads app, users tapping on the tag button may encounter popular tags available for easy addition.

Additionally, users now have the option to report a topic if it is deemed insensitive, with reporting categories encompassing spam, bullying or harassment, scam or fraud, eating disorders, hate speech, and symbols. Some users have reported receiving warnings about sensitive tags based on prior reports. However, the specific threshold for triggering the pop-up warning for sensitive tags on Threads remains unclear.

Addressing concerns raised in a previous story, there is an issue with similar hashtags populating the platform. With the limitation of one tag per post, there is a risk that posts may not reach audiences searching for alternative tags. For instance, multiple tags for the NBA, such as NBAThread, NBA Threads, and NBA, could potentially fragment the audience.

Take a look at other Thread developments here.