In the United States, barbecue is big business. This is especially true in North Carolina. When I am enjoying a BBQ plate, I like ribs or brisket. Lucky for me, there’s an awesome BBQ place down the street. My next move might be to try out a North Carolina BBQ joint that made the top BBQ Instagram list.
Normally you would expect BBQ sales to decrease as food prices rise, but that has not been the case. Searches for ‘BBQ’ have increased 81% between April 2021 and April 2022, and 51% of US restaurants offer BBQ dishes on their menus.
It is common practice for people to post pictures of their dinner on Instagram to show off the delicious food, but how popular are the top BBQ restaurants on Instagram? To do this, York Test analyzed the Instagram location data of over 700 BBQ restaurants across the U.S. They used these restaurants to determine how many people have tagged themselves at each location. This then helped to reveal which BBQ restaurants are the most Instagrammable. This is how a BBQ joint in North Carolina ranked one of the most Instagrammable spots.