BERLIN, GERMANY - JULY 06: The logo of the short-form video hosting service TikTok is seen at the event "The Future of Fashion" on July 06, 2022 in Berlin, Germany. The theme of the evening was "How Will You Dress 10 Years From Now?"

I’m not going to lie when I’m scrolling through TikTok I often wonder what it would be like to not have to work and just unbox PR packages all day. As a shopping addict that is my dream job. But I have a long ways to go! While it might not be for me, for some TikTok can be a lucrative career path. It’s no longer just a place to post funny dance videos and share content with your friends. There are tons of people who are making money just by posting on TikTok. Just how much can one make on TikTok? Casumo has conducted a new study to reveal the highest earning TikTok stars for 2022.

If you are making a career out of TikTok you likely have other sources of income than just the creator fund. I was shocked at just how little some of this top 21 makes. Heck my salary is larger than some and that’s not saying much! The list has some stars who were famous long before the social media platform including Kylie Jenner, Selena Gomez, and Jason Derulo. But also some who became famous because of their content.

And I’ll give them credit! As much as I hate to admit it, I spend way too much time aimlessly scrolling through TikTok. What else was I going to do in 2020? I’ve been a sucker for trends such as Bama Rush Tok and could watch #00tds all day every day.

By analyzing the world’s top 100 TikTokers along with their followers, engagement, and their number of posts, Casumo has been able to reveal the average revenue popular TikTok stars earn per sponsored post.  Through this they are able to estimate the revenue each user brings in. These are the 21 accounts who are estimated to be making the most money on TikTok.


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