SAN FRANCISCO, CALIFORNIA - FEBRUARY 09: Bottles of tequila are displayed on a shelf at Maison Corbeaux on February 09, 2022 in San Francisco, California. Tequila is poised to overtake vodka as the most popular spirit in the U.S. According to a report by the Distilled Spirits Council of the U.S., mezcal and tequila were the second-fastest growing spirits in 2021.

July 24 is National Tequila Day! I can’t wait to observe this special day. And to celebrate why not enjoy some of North Carolina’s favorite tequila. Tequila is characterized by the agave plant. But what makes certain brands better than others? The quality of the tequila is influenced by how much blue agave is in the drink. To be classified as a tequila it must be at least 51%. What makes up the other 49%? Some lower-end distillers use a sugar cane substitute which can contribute to that tequila hangover.

Whether you enjoy it straight either sipping or shots or in a margarita July 24th is the time to celebrate. Other popular tequila cocktails are frozen margaritas (sometimes flavored), the Mexican Mule (think a Moscow Mule with tequila), the Paloma, or the tequila sunrise.

But what is North Carolina’s favorite brand of tequila? Well, it’s not my go-to- that would be 1800. But still a solid choice. asked the question and did the research based on Google trends. No matter what kind you’re drinking this weekend (responsibly of course) enjoy! I’ll be over here singing Margaritaville by Jimmy Buffett to get ready for the day. “Wastin’ away again in Margaritaville…. Searching for that long-lost shaker of salt….


  • North Carolina

    Don Julio

    Don Julio Tequila

    BEVERLY HILLS, CALIFORNIA – FEBRUARY 09: Tequila Don Julio on display at the Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.

  • 1. Don Julio

    Don Julio Tequila

    Don Julio was not just the most popular in North Carolina, it was in the most US states as well. In fact, it takes the crown in 29 states.

    • Florida
    • Georgia
    • Alabama
    • Mississippi
    •  Arkansas
    • Oklahoma
    • Texas
    • New Mexico 
    • Arizona, 
    • Kansas, 
    • Nebraska, 
    • Colorado, 
    • Utah, 
    • Nevada, 
    • California, 
    • Oregon, 
    • Washington, 
    • Idaho, 
    • Montana,
    • North Dakota,
    • South Dakota
    • Wisconsin
    • Minnesota
    • Iowa
    • Illinois
    • Indiana,
    • Kentucky
    • West Virginia


  • 2. Casamigos


    MIAMI, FLORIDA – DECEMBER 16: A bartender creates specialty cocktails made with Casamigos at the opening party for Alo Miami on December 16, 2021 in Miami, Florida.

    17 states chose Casamigo as their favorite tequila brand, making it the second most popular.

    • Maine
    • New Hampshire
    • Vermont
    • Massachusetts
    • Connecticut
    • Rhode Island
    • New York
    • New Jersey
    • Delaware
    • Pennsylvania
    • Maryland
    • Virginia
    • Tennessee
    • South Carolina
    • Missouri
    • Louisiana
    • Michigan


  • 3. Patron


    INGLEWOOD, CALIFORNIA – JULY 15: Patron Tequila on display at the 34th Annual Cedars-Sinai Sports Spectacular at The Compound on July 15, 2019 in Inglewood, California.

    In a very distant third place is Patron. Only ranking as the most popular in two states.

    • Ohio
    • Wyoming
  • 4. Jose Cuervo

    Jose Cuervo

    LOS ANGELES, CALIFORNIA – MAY 08: A view of general atmosphere at the Jose Cuervo booth at ‘Night Market’ presented by The Los Angeles Times on May 08, 2019 in Los Angeles, California.

    Sorry Jose Cuervo, you are only Alaska’s favorite!

  • Methodology used Google Trends and to complete the above study. Utilizing’s list of most popular tequila brands of the year, we then used Google Trends to determine the most searched brand in each state of the United States. After completing the trends over the past 90 days, the four brands were determined to have at least one state with it as their most searched tequila. Hawaii was left off due to incomplete data.

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