Throwback Video Of The Week: New Edition “Cool It Now”
Growing up together in Boston, Ricky Bell, Michael Bivins, Bobby Brown, Ronnie DeVoe, and Ralph Tresvant formed their singing group, New Edition, in 1978. They were all about 10-years-old at the time and had a sound that was reminiscent of the Jackson 5.
After making some noise on the charts with the singles “Candy Girl,” “Is This The End,” and “Popcorn Love” in 1983, New Edition really made an impact on the Billboard Hot 100 in August of 1984. Ironically, the song that set their record sales on fire was “Cool It Now.”
The video features Ralph Tresvant as the quintessential teenage boy pining for a pretty young thing in his neighborhood. Meanwhile, his friends are telling him to pump the brakes on his infatuation, lest he fall too hard for the girl. By the end of the video, all of New Edition’s members, including Ralph, pair off with romantic interests. So much for slowing it down. Ah, young love.
