Walmart Launching New Gourmet Store Brand
If you shop at Walmart, the company has announced a brand-new gourmet store brand called Bettergoods. According to CBS News, the store is trying to target younger, less brand-loyal consumers that enjoy gourmet foods that are affordable.
Although I’m not younger, I’m definitely interested in trying their new brand. I love cooking, and eating, so I’m looking forward to trying some of their new products.
Many stores carry their own brand of foods. Target has ‘Good and Gather’, Harris Teeter has their ‘HT Traders’ brand, and Whole Foods has ‘365’ brand. Walmart is hoping to take on other grocery stores/food markets with this new premium brand.
Bettergoods is the largest launch for Walmart in 20 years and the line will include around 300 new items that will be available nationwide at all stores.
What Walmart’s New Gourmet Brand Will Offer
Walmart’s new line will be offering tons of different foods that are premium with a price point that’s not too expensive.
The Bettergoods line will offer things like premium Italian pastas and sauces, numerous plant-based foods, gluten-free items, and antibiotic-free products. The line will include frozen foods, dairy items, snacks, drinks, and more. Many of their new items will cost under $5.
North Carolina’s food inflation costs is the 3rd lowest in the country, but many of us, me included, are struggling with the cost of groceries. If you’re like me and you try to eat as health as possible, it’s becoming harder and harder due to inflation. With this new brand, many of us won’t have to cut back on premium foods as Walmart is making it a bit more affordable.
Next time you’re shopping at Walmart, keep your eyes opened for the new line. Some Bettergoods items are already on the shelves, and more will be added through the summer and into the fall. My guess is that if the line is popular, the company will continue to add items to it.
