Super Sale: Store Let Customers Steal If They Could Outrun Olympic Sprinter
If you’ve been to an Atlanta Braves game in the past couple of years, you’ve probably seen “The Freeze” in action. He’s a Jamaican sprinter named Durran Dunn who dresses in a full-body spandex suit and races against fans around the warning track. If the fan wins, they win some prizes. They usually don’t win. A store in Paris recently borrowed a page from the Braves for a promotion of their own.
According to the Washington Post, a Parisian boutique called Distance launched the “ROB IT TO GET IT” promotion for one day only and got a lot of attention for it. The idea was that customers could keep whatever they stole if they were able to outrun a professional sprinter as they fled. Distance happens to be a running store, so it did make some sense.
This was no easy task for would-be thieves. The professional sprinter was French Olympian Méba Mickael Zeze (top), who has run the 100-meter dash in under 10 seconds. So how did it go? Out of the 76 customers who ran out of the shop with merchandise in hand, only two were able to get away with free stuff.
Were those two people really faster than the Olympian? Probably not. It was more of a technicality. One man and one woman made it across the street just as the light at the crosswalk turned red. Even Olympic sprinters know to “cross at the green, not in between.” Still, it was good publicity for the store.