Burger King Unveils New Tagline And Jingle, Both Are Catchy
Although it’s been a while since I’ve hit Burger King, I’ll admit that I love a Whopper! And if you grew up in the 1970’s and early 1980’s, then you remember the restaurant chain’s ‘Have it Your Way’ jingle. However, with COVID and an employee shortage, all restaurants are getting creative with their marketing. BK is no exception.
According to MSN, the company has decided to put customers at the forefront of their new campaign. And they have a new tagline and jingle, which I am liking! The tagline and the new tune are based on the phrase ‘You Rule’. It’s upbeat, current, and the more I hear the jingle, the more I dig it. The commercial has a retro vibe that I like too.
The company recently announced that they’re investing $400 million to upgrade the look of their restaurants and their branding. Some of the funds will also be used to make changes to their current menu.
