Taylor Swift Tour Projected To Pass The $1 Billion Mark
Taylor Swift’s Eras Tour is expected to pass $1 billion in sales by March 2024. If that happens, the singer-songwriter will make history. Per Time, Swift’s tour is set to become the biggest tour of all time. And, amazingly, it is only a third of the way through! The publication projects a gross of $2.2 billion in North American ticket sales alone. She’s also had an 80% spike in streaming due to the hype around her set list and surprise songs.
After 53 shows, the first US leg of the Eras Tour came to a close earlier this month. As we previously reported, the “Cruel Summer” singer originally announced 27 shows and has since extended the tour into 2024. The musician added new dates in cities including New Orleans, Indianapolis, and Toronto. Swift’s next stop is in Mexico City, with four shows. After that, she will be moving through five continents through November of next year.
The Success of the Eras Tour
She has crossed genres, from country to pop to indie, and with three-and-a-half hour-long shows she covers all aspects of her career. And she plays two “surprise songs” each night, and fans are always eager to find out what songs she’ll choose for that segment. On top of that, Time says her timing is impeccable. The publication says it’s perfect for fans “itching for a post-pandemic live music immersive experience.” Another factor is how much Swifties appreciate Taylor’s dedication to her craft: writing all of her songs and reclaiming ownership of all of music by re-recording her discography. Fans have also been buying and streaming the new versions of her old songs and the bonus tracks on her re-recorded versions of her albums.
Analysts estimate that Swift will achieve the milestone of the biggest tour in music history. Elton John’s multi-year farewell tour wrapped up earlier this summer and holds the current record of $939 million. On top of net profits, the Eras Tour is projected to generate close to $5 billion in consumer spending in the US alone. Time reports that on her opening night in Glendale, Arizona, the concert brought in more revenue for local businesses than this year’s Super Bowl, which took place in the same stadium.
