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Holiday Traditions with K104.7

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Butterball isn’t the only company with a helpful hotline for consumers during the holiday season. Penguin Books is back with their own version to help you find gifts for the readers on your list.

The Penguin Hotline is an online service designed to pick the perfect book for your loved ones. All you have to do is fill out a form describing the person you’re shopping for and a few days later you’ll get a staff recommendation via email. They’ll even recommend books not published by Penguin Random House.

This year, several lucky readers will have their requests answered personally by best-selling authors such as Sophie Kinsella and Celeste Ng, among others. The “hotline” opens Tuesday, December 3rd and will be up for two weeks.