MADRID, SPAIN - MAY 18: Actress Natalia Dyer attends the 'Stranger Things' season 4 premiere at the Callao Cinema on May 18, 2022 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

According to Nielsen, more people watched streaming TV than cable in the month of July. Streaming TV saw a 34.8% share of total TV consumption. Cable saw a 34.4% share. Broadcast TV saw a 21.6% share. This is not the first time streaming beat out broadcast but it is the first time it’s ever beat out cable.

I would be willing to bet that Season 4 of “Stranger Things” coupled with the conclusion of “Ozark” contributed greatly to this streaming win. Here’s the real truth, consumers just don’t care where their programs come from. They just want to watch them effortlessly and “On Demand”.

At our house, we still have the Direct TV stream for local news and a few channels, but 90% of what I watch is streaming while my wife is more apt to watch Direct TV for local news, Golden Girls on Hallmark along with the array of Hallmark movies.

How TV Ratings work below followed by some Cable vs. Streaming pieces you may find interesting.


What do you watch more, streaming or cable TV?



and finally a humorous look at trying to “Cancel your cable courtesy of SNL.


other items from The Jack Daniel Blog…

How To Handle Burnout When Changing Jobs or Taking Time Off Isn't An Option


(Photo by Carl Court/Getty Images)

Ever feel burnout? It’s not always from your job but most of the time it is. If you’re living paycheck to paycheck like most of us, dealing with the pressures of “burnout” can be tough. Many people are suffering from work-related burnout. While going on a vacation would be ideal, everyone can not afford it. Here are some tips you can do to alleviate burn out.

  • Map out your ideal situation

    interacial couple planning home upgradees

    Photo by Motortion Films/Shutterstock

    Having a roadmap to stress relief requires input from your significant other. After all, your stress is affecting them as well.

  • Learn to set boundaries

    woman reading in hammock

    Letting people when “your time” is occurring and to respect that you’re not engaging with anyone but taking time for yourself. It’s ok to say NO.

  • Look for a sense of meaning in your work, even if it's small

    Giving Back

    Giving Back

    Charitable endeavors can be great or small, but are tremendous stress relievers and give you a chance to recognize that your are more than just the job you hold.

  • Aim to detach your identity from your work


    Free painting classes

    There are many activities that can relieve stress. Painting, sculpting, pottery and so much more. I play music every week with friends. While doing this, I’m completely encompassed in what I’m doing and can’t think about anything else.

  • How do you deal with work-related burn out?


    LIVERPOOL, UNITED KINGDOM – JULY 11: (Photo by Christopher Furlong/Getty Images)

    Here’s a thing I do at home when there’s a strong need to relax. Awesome you tube channel called Alley of Ambience.