Nielsen: Streaming Tops Cable For First Time Ever
According to Nielsen, more people watched streaming TV than cable in the month of July. Streaming TV saw a 34.8% share of total TV consumption. Cable saw a 34.4% share. Broadcast TV saw a 21.6% share. This is not the first time streaming beat out broadcast but it is the first time it’s ever beat out cable.
I would be willing to bet that Season 4 of “Stranger Things” coupled with the conclusion of “Ozark” contributed greatly to this streaming win. Here’s the real truth, consumers just don’t care where their programs come from. They just want to watch them effortlessly and “On Demand”.
At our house, we still have the Direct TV stream for local news and a few channels, but 90% of what I watch is streaming while my wife is more apt to watch Direct TV for local news, Golden Girls on Hallmark along with the array of Hallmark movies.
How TV Ratings work below followed by some Cable vs. Streaming pieces you may find interesting.
What do you watch more, streaming or cable TV?
and finally a humorous look at trying to “Cancel your cable courtesy of SNL.
other items from The Jack Daniel Blog…